Synergy Berhad (“TSB”) was incorporated on 2nd December 1994.
The principal activity of TSB is investment holdings company. As
at 5th October 2018, it has an issued and fully paid up share
capital of RM566,844,536.00.
The company's core businesses are in the property development
and construction industry and wood base manufacturing and
trading. In accord with the director's vision and confidence in
future business opportunities, the company had charted a course
for gradual future expansion.
TSB under its subsidiaries is led by an experience, capable and
dynamic management team, which includes qualified professionals.
Some of the Directors and Senior Management of the company has
more than 15 years of ‘hands-on’ experience in Property
Development and Construction Industry and Manufacturing and
Trading Industry. With their vast experience and knowledge, the
company is viewing for continuous success and significant
expansion for development and construction and manufacturing.
Moving forward, the board envisaged higher revenue contribution
for the property development segment as compared to the
manufacturing and trading of the wood based products. The
outlook for the property section is expected to be performing
better as there is a growing demand for residential and
commercial properties. The Group will source for land banks and
joint-venture opportunities to further expand its property
development segment. Going forward the group will continue to
seek further enhancements in processes to improve operational
efficiency, productivity and product quality with the view to
reduce the overall cost and increase the profit margins in the
manufacturing section. The Group intends to streamline and
reforms on its activities in the timber log trading by looking
and seeking for timber concession which will attribute profits
to the Group where there are prospects for further growth.
The Group would continue with its rationalization exercise of
its manufacturing and its log trading activity to future
streamline its operations in managing this challenging operation
environment and mitigating any potential adverse effect.
We believe in creating a positive and enduring social impact
through our Corporate Social Responsibility (CSR) initiatives
that support our business, our people and the communities in
which we operate. Through the years, these core commitments have
been nurtured and extended to encompass the pillars of
Workplace, Community, Environment and Marketplace, to ensure the
continued wellbeing and sustainability of the community we
Caring for Our Community
Through our philanthropic contributions, we continue to
champion various efforts deserving support. This involved
various organizations and charitable bodies that truly deserve
it. We believe that in giving back is when we truly received.
During the financial year, the Group has contributed and donated
to the following charitable organisations, association and
(a) PIBG Sekolah RJK (C) Chun Yin;
(b) Pertubuhan Kaum Hokkien Seremban;
(c) Negeri Sembilan Chinese Chamber of Commerce and Industry;
(d) Sin Chew Media Corporation Berhad
THE MARKET PLACE
We conduct regular engagement with shareholders, institutional
investors and the investing public via active and open channel
of communication to convey the Group’s performance and position.
The Annual General Meeting and subsequent media press conference
ensures that shareholders are provided with details of TSB’s
financial performance and the latest corporate and property
developments of the Group. This is substantiated with the
release of quarterly financial announcements, corporate
announcements, annual reports, circulars and press releases.
With this, it enables our shareholders and investor communities
make more informed investment decisions, thus sustaining and
enhancing shareholders’ value. In addition, TSB will
conscientiously build quality homes for all range of income
levels of the community ranging from low-cost apartments to
luxury condominium, affordable homes to semi-detached houses and
high-end bungalows in our developments.
We view our role as a developer of living spaces, lives, and
communities. We are committed to protecting and conserving the
environment that our business operates in. Initiatives have been
taken to develop buildings which comply with the guidelines set
by the local building authorities. We adopt strategies that are
socially responsible by incorporating more greenery,
landscaping, better facilities and innovative house design into
our projects to improve the quality of the environment.
We endeavor to create an inclusive built-environment that serves
the need of all age groups and people with different abilities,
allowing for independent and equitable access and use. We are
guided by our philosophy to care for and contribute to the
economic, environmental, and social development of the
communities. In conceptualising our developments, we create
value by balancing economic objectives with the needs for
environmental sustainability, and universal design
The supply of water and its subsequent discharge into water
systems are key to the environment that the Group has
identified. To ensure reduction of the use of potable water in
construction, the Group monitors water consumption closely with
set targets in place. Water recycling has been set up onsite,
and discharges into the water systems are closely monitored.
Our developments integrate energy-efficient designs such as
natural ventilation induced to all spaces to encourage reduced
air-con use for healthier life-style, large over-hang shading
elements that allow diffused natural light to enter all spaces
thus reducing reliance on artificial light and energy
The stability and the sustainability of the supply and material
production of construction materials have a direct impact to the
Group’s core business operations. Within the EHS Management
System, the Group has Green Procurement Policies and Guidelines
that clearly state the requirement for the selection of products
through sustainable sourcing.
Environmental Awareness Activities
The Group has always been mindful of the way of its operations
and business activities impact the environment. As such, the
Group is always open to new ideas, techniques and technologies
that can help enhance its entire value chain from an
eco-friendly perspective. Our employees also have an integral
role to play in the Group’s efforts to be ‘green’. Apart from
inculcating habits like re-cycling paper in the office or
switching off lights and electrical equipment during lunch hour,
employees at TSB are also encouraged to share ideas and
suggestions on ways to save energy and safeguard our
environment. Furthermore, TSB seeks to reduce the impact on the
environment by monitoring and reducing carbon footprint, waste,
emissions and environment risks.
It is at the core of our value system to ensure the well-being
of our team. Held together with a corporate and united vision,
the TSB team evidently strives together to ensure growth and
development of the company, and each other.
TSB’s talented and varied people are our strongest resource.
Through our Core Values, there has been a focus on providing a
healthy and supportive working environment for all of our
employees. We believe that an ethical and professional working
environment is crucial in cultivating a corporate culture which
motivates and empowers our employees to meet their full
potential both professionally and personally.
We advocate lifelong learning and seek to develop our employees’
capabilities to their potential so that they can grow together
with the Company. Employees have been encouraged to sign up for
relevant training courses to hone and sharpen their skills,
knowledge and competencies.
The Group continuously reviews on the working environment, staff
development, staff benefits and welfare. Monthly management
meetings are held to discuss current affairs of the Group;
management’s decisions are then disseminated to staff via
issuance of circulars, memorandum or other means to keep them
well informed. Recruitment of staff workforce is made based on
candidates’ competency, knowledge, skills, experience and
attitude. TSB is committed to provide an environment where all
staff, regardless of age, gender, ethnicity, race and religion
has equal opportunity to work and grow together.
Safety and Health (“SH”)
Health and safety are fundamental in sustaining our human
capital. Workplace safety is paramount to our employees,
particularly in the construction sites. We are committed to
Workplace Safety and Health (WSH) and take every precaution to
prevent occupational injuries among employees. We believe that
optimum work conditions not only make our employees safer, but
also boost morale. We have worked extremely hard to ensure that
all our contractors, suppliers and partners share our commitment
to promoting safe and healthy work practices. As a result, there
was zero fatality and occupational disease involving TSB
employees in 2017.
The Group recognises the importance of business sustainability
and will continue to reassessing its current operations and
reviewing its performance in another essential perspective. We
continue to refine our management approach to adapt to the
changing business and sustainability landscape. As the Group
commits itself in balancing good Economic performance with
responsible Environmental and Social considerations, the Group
will ensure that the notion of sustainability be embedded within
our organisation as an important corporate culture. We will be
looking forward to further seek enhancement opportunities and
mitigate foreseeable risks in delivering true and sustainable
value for our stakeholders. This will be our long term
commitment in recognising the need of a sustainable future.